When a customer enters a retail outlet, meeting the customer with suitable forms of marketing or sales efforts is one of the basic processes that retailers can’t do without.
There has been a lot of efforts in the retail industry to differentiate themselves from competing businesses and forms of shopping like e-commerce.
Digital signage and signage software opens up a large number of new opportunities for retailers to improve the customer experience and also to enable their own marketing efforts.
A recent study found that 68% of customers note that the influence of digital signage could make them more likely to buy advertised products and 44% stated that it would influence them to forego the product they had planned in mind for the advertised product.
Retailers are adopting digital signage at a promising rate and the rate of adoption is very high for an industry that’s very well established and slow to adapt to change.
A study that tracked 120 grocers who had adopted digital signage into their marketing efforts found that 80% of them saw upto 33% positive change in sales compared to using print signs.
Now that we’ve established the relevance of digital signages in retail, let’s look at some of the use cases or common applications of Digital Signages in Retail.
There has been a lot of efforts in the retail industry to differentiate themselves from competing businesses and forms of shopping like e-commerce.
Digital signage and signage software opens up a large number of new opportunities for retailers to improve the customer experience and also to enable their own marketing efforts.
A recent study found that 68% of customers note that the influence of digital signage could make them more likely to buy advertised products and 44% stated that it would influence them to forego the product they had planned in mind for the advertised product.
Retailers are adopting digital signage at a promising rate and the rate of adoption is very high for an industry that’s very well established and slow to adapt to change.
A study that tracked 120 grocers who had adopted digital signage into their marketing efforts found that 80% of them saw upto 33% positive change in sales compared to using print signs.
Now that we’ve established the relevance of digital signages in retail, let’s look at some of the use cases or common applications of Digital Signages in Retail.
- Screens targeted at Window Shoppers can bring in customers that would’ve gone by without entering the store.
- Visually communicate your brand’s story.
- Upselling and Sharing Product Information.
- Link your Online store with your Offline Store.
Beyond these applications digital signage solutions can bring a tremendous change in the marketing of a cloth brand or a product. More than a traditional board showing the different cloth brands and models digital signage services like LED signage boards can catch more eyes..
To get a demo or to contact us click : https://bfit.technology/contact.html
WA Signs manufacture signs using quality materials which are suited for Perth’s weather conditions, also offering short term solutions for promotional applications.
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