Digital Signage Possibilities

Digital Signags are one of those things that’s always around us in different ways but isn’t noticed by most people. Whether it is a busy street in the city, a restaurant, a hospital or a supermarket, you’re guaranteed to see at least a couple of digital signage screens.

But before we take a look at the different possibilities that digital signages present us with, lets try to understand what exactly we mean when we use the term “Digital Signage”. Digital Signages are a recent development or a sub-segment of traditional static signages. Any digital display technologies such as an LCD screen, LED screen, or even a projection system can be used as the display for a digital signage system. Content such as digital photos/images, videos, streaming media or even just information can be displayed on these screens for the purpose of advertising/promotions, helping customers make decisions, way finding and also for important notices, alerts or warnings. So essentially any digital screen that’s been used in a commercial or public establishment for promotional/ educational purposes or even to just pass on some information can be classified as digital signages.

Now let’s take a look at the different possibilities that digital signages presents us with and different ways in which digital signages can be utilized. As the different use cases for digital signages are virtually unlimited depending upon your creativity, let’s just look at some of the most popular use cases for now.

1) Menu Boards : Digital signages are widely used as menu boards mainly in restaurants and has been proven to be better than traditional static menus and menu boards due to features like scheduling and unlimited customizability. More and more restaurants are ditching traditional static boards for digital signages because digital signages have been proven to

• Reduce Waiting Times
• Improve Customer Experience
• Maintain Brand Consitency

2) Hospitality: Because most travellers expect a smooth and comfortable hotel experience, digital signages can be used to take care of many routine elements in the administration of a hotel like displaying check-in information, covering frequently asked questions, and highlighting local attractions.

• Easily Present Check-In Information
• Answer Frequently Asked Questions
• Display Nearby Attractions

3) Schools, Healthcare centers and Offices : Digital signages are widely used in schools, healthcare centers and many different types of offices as a way to communicate certain information either with the customers or as part of their internal communication. In these use cases, digital signages will help to

• Increase efficiency of communication both internal and with customers. 
• Reduce cost of printing. Because digital signage content can be changed anytime you want, you don’t have to keep printing new posters or other notices every few days or even everyday in some cases.
• Reduce time lag from decision to implementation. As signage content can be changed in a matter of minutes, once a decision has been made to share some information, the team can implement it in a very small period of time unlike traditional methods which will take multiple days for proper implementation once the decision has been made.

Bfit Technology PTY LTD is one of the software company is Australia providing best digital signage solution. We can help you to engage with your customers using our Digital Signage Solution. Whether you are in quick service, hospitality, retail, or any other industry (hospitals, venues, etc), our solution will work for you. Implementation is quick and easy, and management is even easier. Just set your schedules and forget it. From Digital Menu Boards for Quick Service Restaurants to Promotional Displays for Retail, Hospitality or Informational Display Boards for internal use in organizations, our solution is highly versatile.